Pranarōm
Rebranding
Challenge
Launch Pranarôm's first B2C campaign in the streets of France to increase brand awareness and connect with consumers, while highlighting the efficiency of essential oils.
Solution
We imagined a human-centric campaign, featuring natural photography and genuine emotions conveyed visually through the talent of artist Bjorn Tagemose. We also created a brand book that embodies the brand’s premium, natural, and scientific facets.
