Porsche 75
Anniversary Campaign
Challenge
Bring to life “Dreaming in full colors”, a specially created baseline to celebrate Porsche’s 75 anniversary – to bring added visibility to the brand on the streets and in the media.
Solution
We designed a campaign highlighting the many colors of the Porsche range while respecting the individuality of the 9 dealerships. We developed POS material, car covers, posters and customized bags for each of the Porsche Centre. A major event organized at Autoworld completes the campaign in the most colorful way possible.
