Mental Health Awareness


In Belgium, 1 in 4 people encounter psychological issues in their life. Our challenge was to raise awareness about the early signs of distress and encourage open dialogue, as well as seeking help from an accredited psychologist, to prevent worsening mental health conditions.


We visualized mental health struggles by personifying negative emotions through imaginative creatures, highlighting barriers to well-being. Our multifaceted campaign, in three languages, reaches audiences across Belgium.